Restless Dreamers Beverage Co. announces Lovvo, a line of semi-sparkling Lambrusco in brightly-colored, single serve (250mL) cans, produced by Cantina di Carpi e Sorbara in Emilia-Romagna.

Lovvo comes in red (ABV: 8.5%), white (ABV: 11%), and rosé (ABV: 8.5%), and is sold in single-expression 4-packs bearing an SRP of $19.99; each case contains six 4-packs. Imported by Park Street Imports and initially distributed in California, key market rollout will continue through 2025.

Tim Nicholls, CEO, Restless Dreamers, says: “Lovvo was created for those who are fun loving and a touch risqué, as an escape from the mundane. We wanted to liberate ourselves from the conventional confines of wine to offer Lovvo as an embodiment of the Italian philosophy: ‘mangia bene, ridi spesso, ama molto’—’eat well, laugh often, love,’—or in our case, Lovvo—much.”

According to Market Digits, the 2023 global canned wine market was valued at $605 million, and it is projected to reach $1.5billion (growing at a CAGR of 14.5%) by 2030.